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Development

Custom Web Apps in CMS

Create custom components with flexible options for authors to easily build page content that aligns with a customer journey and aligns with enterprise level style guidelines.

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Marketing Technology

Streamlining tradeshow leads

A faster way to deliver trade show and conference leads to their sales team. Using iCapture, leads were captured and integrated into CRM and Marketing Automation systems, eliminating manual entry and improving lead quality.

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Creative

Marketing Kit

Editable and easily implemented materials to ensure valuable information reached patients and healthcare providers, enhancing lab services' outreach and effectiveness in diagnosing and managing asthma and allergies.

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Predictive Marketing Analytics

Identify Potential Customers

Enhance marketing and sales by leveraging advanced data analytics and predictive modeling. The integrated solution enabled GAF to use predictive analytics for better customer targeting, resulting in higher engagement and increased sales.

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Development

Transforming Patheon™: A Strategic Relaunch for Enhanced User Engagement and Operational Excellence

Create custom components with flexible options for authors to easily build page content that aligns with a customer journey and aligns with enterprise level style guidelines.

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Development

Generating Demand through Patient Education

A blood test manufacturer for allergy management shifted from laboratory-focused marketing to engaging patients directly through AllergyInsider.com. Enhancements in 2022 boosted engagement by 26%, reduced bounce rates by 26%, and increased click-through rates by 72%, raising awareness of effective alternatives to over-the-counter medications.

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Development

Revamping a User System for Security and Functionality

We revamped an outdated user system, integrating it seamlessly with the client’s site while enhancing security and functionality. The solution featured a customer-friendly management frontend, an advanced admin system with granular user roles, and integrated email notifications. These updates improved efficiency, supported marketing efforts, and delivered a secure, intuitive experience for all users.

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Analaytics

Advanced SEO Automation and Optimization

Client faced SEO challenges with its technical product catalog, impacting organic traffic and engagement. Our solution used AI-driven analysis, custom web scraping, and scalable automation to optimize content, enhance metadata, and address technical issues. The result was improved search visibility, increased traffic, and a sustainable SEO framework for global markets.

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Analaytics

Marketing at Scale with Multi-Source Data Integration

A leading lab equipment provider struggled with managing data from multiple sources for targeted marketing. We developed an automated data pipeline using Databricks to integrate data from Salesforce, Redshift, and internal systems, enabling personalized marketing and intelligent segmentation. This solution improved customer engagement, streamlined data processing, and enhanced campaign effectiveness.

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Development

Custom Check-In Application for Healthcare Professionals

Developed a custom check-in app for a healthcare solutions provider, streamlining event registration while integrating with marketing, sales, and expense management tools. The solution improved efficiency, generated leads, and enhanced the user experience for both attendees and administrators. It also simplified reimbursement processes, driving cost savings.

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Development

Custom Software Solution for Managing Laboratory Equipment Installation

Developed a custom solution to streamline the complex process of laboratory equipment installation, integrating scheduling, communication, and documentation. The software improved efficiency, enhanced stakeholder communication, and reduced lead times, while integrating seamlessly with Salesforce. This resulted in cost savings and more efficient resource management.

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Development

Custom Email Scheduling and Sending Solution

Developed a scalable email system to address delivery disruptions and blacklisting issues for a marketing division. The solution featured bulk contact uploads, queue management, and scheduling tools, ensuring reliable email delivery and streamlined workflows. This improved efficiency, minimized disruptions, and enhanced client satisfaction.

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Development

Product Catalog with Custom Data Management and Search

Developed a scalable product catalog solution for a healthcare provider, enabling secure integration of SAP data and manual enrichment for different business units. The solution improved data management, streamlined updates, and enhanced the search experience with a powerful backend. It also provided flexibility for managing multiple product catalogs across the organization.

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