Background

Client needed a faster way to deliver trade show and conference leads to their sales team. They turned to iCapture, which collects leads at trade shows and integrates them into CRM and Marketing Automation systems. This solution eliminates manual entry, improves lead quality, and boosts deal closures.

Solution

iCapture was integrated with Eloqua through a designated form to streamline lead handling:

• iCapture sends event audiences into Eloqua through form integration.
• Contacts marked as "Contact Immediately" are scored and sent to Salesforce as high-priority leads.
• Contacts not marked for immediate contact enter a nurturing welcome campaign.
• Eloqua's CRM Update Program created new leads is Salesforce for qualified audiences with a A1 lead score.

Conclusion

This integration ensured all qualified leads were efficiently processed and appropriately routed, enhancing the client's lead management and conversion strategy.