Background

A marketing division faced challenges in efficiently scheduling and sending emails to lists of contacts and they encountered issues with their normal communication systems getting blacklisted, leading to disruptions in their email delivery. To address these challenges, they collaborated with On Beat Digital to create a custom solution that streamlined the email scheduling and sending process while ensuring reliability and scalability.

Challenge

The primary challenge was to develop a comprehensive software solution that could manage the scheduling, triggering, and sending of emails to large lists of contacts while overcoming issues with blacklisting by email systems and restrictions from email accounts that needed to send the emails. The solution needed to support basic user management, bulk contact uploads, email queue management to ensure uninterrupted service, and data reporting.

Solution

On Beat Digital designed and implemented a robust solution with the following key features:

• User System: The application included a basic user management system to control access and permissions for different users, ensuring data security and privacy.
• Bulk Contact Upload: Users could upload lists of contacts in bulk, either through manual entry or by importing CSV files, making it easy to manage large contact databases.
• Email Queue Management: The application featured email queues to manage the scheduling and sending of emails in batches, ensuring that email services continued to function smoothly even during high traffic periods.
• Python Web Application: The frontend of the application was developed using Python web frameworks, providing a user-friendly interface for accessing and interacting with the system.
• SQL Backend: The backend of the application interfaced with a SQL database to store email queue and contact data.
• Scheduling and Triggering: Users could schedule emails to be sent at specific dates and times, providing flexibility and customization options for email campaigns.

Results

The custom email scheduling and sending software solution delivered significant benefits to the marketing agency:

• Efficiency Improvement: The streamlined process for scheduling and sending emails improved workflow efficiency and reduced manual effort.
• Reliability: Email queue management ensured uninterrupted service, even during peak usage periods.
• Overcoming Blacklisting Issues: By implementing custom solutions to mitigate blacklisting issues, the application provided a reliable means of email communication, ensuring consistent delivery and minimizing disruptions.
• Client Satisfaction: The ability to schedule and send emails efficiently and effectively enhanced client satisfaction and retention, contributing to business growth.