Background

Client marketing team needed editable and easily implemented marketing materials to be used by lab health systems marketing departments to share with their customers in an effort to raise awareness about the connection between allergies and asthma. Through the program, the client can offer the labs the value of increasing the awareness for value based testing within their community of healthcare providers and patients.

Solution

By promoting specific IgE allergy blood testing, the campaign seeks to provide healthcare providers and patients with accurate tools for diagnosis and management of asthma, which can be exacerbated by allergies. Key components of the campaign included emails, newsletters, infographics, direct mailers, and social media posts.

Tone and Style

• Patients:
• Empowering: Knowledge is power
• Inspirational: You can make a change in your own life
• Emotional: Make a connection
• Meaningful: These issues are a big deal and should be taken seriously
• Expert: We know what we’re talking about
• HCPs:
• Clinical: Experts talking to experts
• Scientific: Demonstrate proof to back up claims
• Empowering: Find the truth, you can give your patients the answers they seek
• Inspirational: You can make a change in your patients’ lives

Conclusion

Ensures that both patients and healthcare providers have access to valuable information, ultimately enhancing the outreach and effectiveness of lab services in diagnosing and managing asthma and allergies.