The Patheon™ brand is part of Thermo Fisher Scientific which provides industry-leading pharma services for drug development, clinical trial logistics, and commercial manufacturing. Patheon.com provides pharmaceutical professionals with the essential information required to advance toward operational excellence while embracing scientific innovation. On Beat worked with the Patheon team to relaunch the site in 2022.

Challenges

The Patheon™ brand's legacy site suffered from a lack of depth, presenting a disorganized and extensive amount of content without a carefully crafted user journey. Visitors often faced confusion about the offerings and struggled to understand how they could benefit from the brand. Initiating contact with the sales team led to delays and an unsatisfactory response rate. Consequently, organic search results, lead generation, and repeat visitor rates were all notably low.

Our Approach

On Beat supported the Patheon™ brand's digital marketing team in aligning customer journeys with relevant content. In this endeavor, On Beat business analysts collaborated on defining functional requirements for custom development within Adobe Experience Manager. This led to the creation of a website that not only delivered enhanced results but also proved easy to author and maintain, strategically positioning the Patheon™ brand for continued technological growth. Moving into phase 2 of the project, On Beat successfully launched Adobe Target, furthering optimization and personalized experiences to maximize revenue and other digital channels.